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[Reading We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political Movement] Ebook by Andi Zeisler – DOC, Kindle and Epub Read

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We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political Movement characters µ PDF, DOC, TXT or eBook E means and celebrities the mouthpieces But what does it mean when social change becomes a brand identity Feminism's splashy arrival at the center of today's media and pop culture marketplace after all hasn't offered solutions to the movement's unfinished business Planned Parenthood is under sustained attack women are still paid 77 percent or less of the man's dollar and vicious attacks on women both on and offline are utterly routine Andi Zeisler a founding editor of Bitch Media draws on than. We Were Feminists Once From Riot Grrrl to CoverGirl the Buying and Selling of a Political MovementW is a fascinating study by Andi Zeisler founding editor of Bitch Media of how feminism has been transformed from a political movement to a brand Embraced by celebrities and utilized by companies looking to expand markets feminism has become a word euivalent to choice Anything can be feminist from underwear to dance movesZeisler examines the contrasts between reality and sound bites The music and movie industry have proclaimed themselves feminists filled with strong women and featured roles However the reality remains that women make up a very small percentage of power players including writers and directors The men who invest in movie making are unwilling to give power even to women who have enjoyed great success in their first indie films Beyonce notwithstanding the power in the music industry remains for the most part in the hands of white menAlong with companies such as Dove embracing a new image one which supposedly celebrates different body types is the fact that these companies are looking for a way to sell their productZeisler was a believer in the power of pop culture to transform society Now she s not so sure What happens when white powerful women such as Sheryl Sandberg write books ignoring class and race structures that tell women all they need to do is assert themselves that any problems they face can be overcome by personal willpower Wealthy powerful women get together at expensive conferences and congratulate themselves on their success while working class women struggle to get child care and eual pay Women are congratulating themselves on what kinds of clothes they choose while Planned Parenthood s very survival is threatenedFeminism has moved then from being a political movement fighting for systemic changes to a consumer object the ability of an individual to enjoy choices that are often dictated in ways she does not recognize or attempt to analyze by market pressuresNeoliberalism the political movement that puts the onus of all achievement on the individual ignoring the advantages of class wealth and gender has co opted the feminist movement as well Why work for reproductive rights if you have access to them already due to your position in society Why work for eual pay if it s just an individual s strength or lack of willpower that determines her place in the worldThe popularization of the feminist label by well meaning celebrities like Emma Watson ignore deeper systemic abuses and ineualities Sound bites no matter how attractive will not create euality and neither will the mantra of having choicesFeminism is not only about individual choice making It s stigma of being anti male is a distraction from what it is about It is about redistribution of power about eual rights for both all Studies showing that feminism has led to greater unhappiness for women have been proved deeply flawed but continue to be uotes Is it surprising that the group of people that has power would be unwilling to give any of it up Isn t it easier to blame the woes of the world on women demanding euality than look at the ineuality itself and remedy itMaking feminism fun seems harmless But underneath the branding is human suffering Certainly in many parts of the world women lack even basic rights and even in the United States women s control over their bodies is constrained and being threatened to being even closely policed Women still earn less than their male counterparts and decent affordable child care for working women most of whom are working not for fulfillment but for survival is desperately hard to findSo can pop culture effect systemic changes Or has the woman s movement been co opted by capitalism and neo liberalism to distract people from the systemic changes that are necessary to bring about euality Can pretty prink and handsome blue toys shape who children believe they are and what they want in life Are we going forwards or backwardsFeminism is a political movement not a pretty toy It is not about individualism but community and social responsibility It is not each one for herself but people committed to a common cause looking at the reality of how power systems are maintained and working to change themI want to thank the Goodreads giveaway program first reads for giving me this very interesting book and Andi Zeisler for writing it

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We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political Movement characters µ PDF, DOC, TXT or eBook Twenty years' experience interpreting popular culture in this biting history of how feminism has been co opted watered down and turned into a gyratory media trend Surveying movies television advertising fashion and Zeisler reveals a media landscape brimming with the language of empowerment but offering little in the way of transformational change Witty fearless and unflinching We Were Feminists Once is the story of how we let this happen and how we can amplify feminism's real purpose and powe. Finally someone is willing to let the proverbial cat out of the bag by intelligently scrutinizing the conseuences and general ickiness of marketplace feminism In some ways I feel almost creeped out by how accurately Zeisler is able to summarize my own misgivings about the general direction of an empowerment feminism that cares about capitalism consumerism and neoliberal policies than it does about actually improving the lives of women but until now there hasn t been an accessible language to express my own concerns or other feminist leaders willing to say hey this is bullshit let s talk about it honestly Not only is Zeisler sharp in her criticism and hilarious at times she isn t inclined to just sit back and point fingers Instead she offers valuable and thought provoking propositions for how we might finally move beyond the trap of feel good feminism collectively The fact that we find ourselves in a time where young women like myself are asked to justify our decision to vote for Bernie Sanders over Hillary Clinton because real feminists don t vote for men ever apparently most freuently TO other women who also label themselves feminists and often said feminists whose only engagement with feminism is watching Amy Schumer or buying a new Taylor Swift album confirms to me that a paradigm shift is necessary or if not a paradigm shift a way of detaching marketplace feminism from rampant consumerism Amen Andi Zeisleramen

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We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political Movement characters µ PDF, DOC, TXT or eBook Feminism has hit the big time Once a dirty word brushed away with a grimace feminist has been rebranded as a shiny label sported by movie and pop stars fashion designers and multi hyphenate powerhouses like Beyoncé It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume presenting what's long been a movement for social justice as just another consumer choice in a vast market Individual self actualization is the goal shopping often than not th. 4272016 I received an ARC of this title from the publisher via Netgalley in exchange for an honest review It is due to be published in wide release May 3 2016The title We Were Feminists Once From Riot Grrrl to CoverGirl the Buying and Selling of a Political Movement sounds like a pretty straightforward condemnation of the sea change that has taken place in American culture regarding feminism But as with all political movements nothing is ever simpleFeminism has become a buzzword It garners clicks for celebrity interviews and can sell anything from building blocks to underwear How has a word so long associated in the mainstream consciousness with angry unattractive malcontents become a marketer s dream This is the convoluted journey Andi Zeisler tackles in We Were Feminists Once There are many paths to trace in the search for the shifting meaning of a political movement but one thing is for sure they almost always lead to moneyZeisler former riot grrrl and one of the founders of Bitch magazine turns a harsh lens on the many industries that have coopted a political movement about euality in order to strip it for parts and make a profit the fashion industry Hollywood the Internet and social media even food and soap brands When once it was a real challenge to find almost any female role models in the realm of popular culture it s now all too easy to choose among Strong Female Characters in various bland marketable flavors Food companies that once appealed family values now peddle female empowerment in a jar Celebrities who have distanced themselves from feminism and its anti men clich s now clamor to endorse it and adopt it into their personal brand The pendulum swings from one extreme to the other the middle ground passed through only to get from point A to point BWe are seeing a rise in interest in gender parity and diversity in film television advertising politics and other public arenas but are we seeing any genuine gains in this inclusion With marketing smoke and mirrors it is really hard to say If you go to Buzzfeed and type feminist into the search box it will return with dozens of lists and articles with titles like 40 Things Only Internet Feminists Will Understand and 15 Reasons Taylor Swift is Secretly a Feminist But you may ask isn t this visibility a good thing This is where it gets the most complicated as the answer is both yes and no The increasing visibility of feminism makes it feel open to people and a wider discourse but at what cost Usually as Zeisler makes increasingly clear the cost is substance and legitimate political engagement Feminism is not the only buzzword that is rapidly losing meaning as its use increases Another casualty Zeisler chalks up to the linguistics of marketing is the word empower Once a signifier of self sufficiency in the underserved and underprivileged it can now be tacked on to anything woman related Have you ever been empowered by lipstick or deodorant Well now you can be In 2003 The Onion announced Women Now Empowered by Everything a Woman Does and the marketing chant of empowerment continues to ring in our ears than a decade later As Zeisler points out advertisers use the term as an all purpose adjective Mad Libs style pop it anywhere in that sentence it ll make sense And the overuse of the word isn t the most troubling aspect of its saturation rather the gendered way it allows people to talk about women and power without using the actual word power is the really frightening bit The market s embrace of feminism is riddled with cynical strategy One of many of Zeisler s examples in order to be seen as a company that cares about women s issues CoverGirl cosmetics donates loudly and visibly to breast cancer research while making no effort to ensure their products are free from known carcinogens This is where the fa ade breaks down and feminism becomes just another tool Are there companies that legitimately care about women s issues Sure but the sheer volume of the market drowns them all together into white noise and leaves us to dig for the truth among the competing and contradictory soundsThe capitalist marketplace adoption of feminism and the systematic devaluation of it as a movement are both tied to a very particular permutation of commercial feminist values the idea of choice feminism also known as white feminism The market is all about choice or at least the illusion of it and feminism in its mainstream embraced version has followed suit It seems that every choice Zeisler highlights can be considered feminist if made by a self proclaimed feminist There is no wrong way to be a feminist You want to be a stay at home mom Feminist You want to work Feminist You don t have an option because you re poor Uhfeminist Choice is a privilege that comes from having options a privilege bought by feminist organizing and activism that now negates that activity by reframing it as choice Choice feminism mirrors capitalism in a disturbing way trickle down theory fails in both arenas and yet we keep treating it like it worksTo say there is only one way to be a feminist is categorically wrong But to say that there is no wrong way to be a feminist is eually misleading As Zeisler notes marketplace feminism is seductive But marketplace feminism is not euality And ours is not the first generation to market feminism with an eye to the mainstream Near the end of the book she breaks it down with harsh truth The feminist movements we re all most familiar with are ones that were able to be easily understood by outsiders with a minimum of difficulty Optics mattered First wave feminists didn t want the presence of women of color to put the kibosh on getting suffrage second wave feminists didn t want lesbian and transgender women tainting the movement with fringe identities Both movements were selling a branded image to wary buyers This buyer s market sensibility creates an environment of exclusion that has continued to plague feminism from its beginnings to the present day People of color and LGBT individuals still find themselves often on the outside of mainstream feminism despite the attempts made to bring intersectional feminism forward and marketplace feminism entrenches the problem further by forever appealing to a mass audience of mostly white buyers with disposable income In other words using feminism as a commodity makes it palatable for the masses but ineffective for those who need it mostSo should we throw away our This Is What a Feminist Looks Like t shirts Despite her unflinching dissection of the problems inherent in using feminism as a marketing tool Zeisler is not immune to the charms of seeing feminism portrayed positively in the media representation matters after all Hers is not an all or nothing argument but rather a call to do what good consumers and activists should always do look for the truth behind the ad copy and don t buy everything the media tries to sell you If feminism these days really does look brighter and funnier cooler and easier than ever before you must also remember that The problem is the problem has always been that feminism is not fun It s not supposed to be fun It s complex and hard and it pisses people off It s serious because it is about people demanding that their humanity be recognized as valuable The root issues feminism confronts wage ineuality gendered divisions of labor institutional racism and sexism structural violence and of course bodily autonomy are deeply unsexy What comes after our current climate of marketplace feminism Postfeminism as a concept came to the fore in the 80s to suggest that feminism was over and we had won since we had a few token females in the major fields and empowerment than we knew If we can t actually be post feminist and we certainly can t anytime soon Zeisler hopes we can instead embrace post marketplace feminism To sum up she gives us this I want idealism to be than a passing fad I want feminism to be meaningful long after no one is singing about it or name checking it on red carpets or printing it on granny panties A post marketplace feminism world may not be as headline worthy but it will be a world that benefits than a commercially empowered few I ve always considered myself fairly knowledgeable about feminism and how easily the media warps women s issues for it s own purposes but We Were Feminists Once uncovered facets of the current state of things that I have been blind to and articulated sentiments I have not been able to put my finger on I ll be the first to admit that I m a sucker for all that clickbait about feminist comebacks and however many times feminists did something on Tumblr These things don t necessarily need to go away most are simply for laughs and internet solidarity But while we re laughing and patting celebrities on the back for making feminist statements we also need to be legitimately engaging with euality and the lack thereof in the real worldWe were feminists once So let s be feminists again 4162016This book is EXCELLENT It s thought provoking informative occasionally snarky and full of things you NEED to hear I have written thus far than 1400 words about it and I feel like I only scratched the surface However as this isn t due to be published until May I m holding back on sharing the review just yet It might not even be a review like a dissertationFull review TK

  • Hardcover
  • 285
  • We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political Movement
  • Andi Zeisler
  • English
  • 09 July 2019
  • 9781610395892